(Article) 2NE1’s Key to Success in the International Music Market

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K-Pop idol group 2NE1 took Los Angeles by storm during their concert at the Nokia Theater. It was clearly apparent that the fans who were present at the concert were a group of people with various different cultural backgrounds. Even though a significant number of fans couldn’t speak Korean, they knew most of the lyrics to 2NE1’s songs and showed a lot of interest in other K-Pop music.

Grup idola K-Pop 2NE1 membawa Los Angeles oleh badai selama konser mereka di Nokia Theater. Itu jelas jelas bahwa para fans yang hadir di konser adalah sekelompok orang dengan berbagai latar belakang budaya yang berbeda. Meskipun sejumlah besar penggemar tidak bisa berbicara bahasa Korea, mereka tahu sebagian besar lirik lagu-lagu 2NE1 dan menunjukkan banyak kepentingan dalam musik K-Pop lainnya.

Angelita, a local fan, couldn’t hide her excitement as she explained how she had been waiting by the doors since 6AM on the day of 2NE1’s concert. When Angelita was asked why she loves 2NE1 and their music, she replied, “It’s different. Not as sexual, not as violent as American mainstream music.”

Morgan, another fan from Phoenix, Arizona revealed similar thoughts regarding 2NE1 and their music. She commented, “2NE1 has a different image from most artists in either Korea or America – it’s strong and interesting, and I like it.”

The music industry is famous for being competitive, especially the market in the United States for Korean or any other foreign artists. This is so, because once an artist becomes successful in the United States, there is high probability that they will also be met with open arms in the global music industry. In order to survive in the global music industry, one must break the mold and show the world something they have never seen before.

As the Economist mentioned recently, global expansion is critical to any Hallyu artist or group. Although it seems as though 2NE1 has surpassed this difficulty since they are already so famous globally, they must continue being true to themselves. 2NE1 will need to remain different and unique to survive in this competitive market.

Judging by their versatile performances at their concert in Los Angeles however, 2NE1 seems to have no problems being original and unique. CL, Minzy, Bom and Dara of 2NE1 are currently at the “top of K-Pop” and show absolutely no signs of defeat.

Angelita, penggemar lokal, tidak bisa menyembunyikan kegembiraan saat ia menjelaskan bagaimana ia telah menunggu di pintu sejak pukul 6 pagi pada hari konser 2NE1. Ketika Angelita ditanya mengapa dia mencintai 2NE1 dan musik mereka, dia menjawab, “Ini berbeda, Tidak seperti seksual. Tidak akan seseru yang musik mainstream di Amerika.”

Morgan, fans lain dari Phoenix, Arizona mengungkapkan pikiran serupa tentang 2NE1 dan musik mereka. Dia berkomentar, “2NE1 memiliki imej yang berbeda dari artis paling baik, Korea maupun Amerika. Itu kuat dan menarik, dan aku menyukainya”

Industri musik terkenal menjadi kompetitif, terutama pasar di Amerika Serikat untuk Korea atau artis asing lainnya. Ini sangat, karena sekali menjadi seorang artis sukses di Amerika Serikat, ada probabilitas tinggi bahwa mereka juga akan bertemu dengan tangan terbuka di industri musik global. Dalam rangka untuk bertahan di industri musik global, harus istirahat satu waktu dan menunjukkan sesuatu di dunia yang belum pernah mereka lihat sebelumnya.

Seperti disebutkan Economist baru-baru ini, ekspansi global sangat penting untuk setiap artis atau kelompok Hallyu. Meskipun tampaknya seolah-olah 2NE1 telah melampaui kesulitan ini karena mereka sudah begitu terkenal secara global, mereka harus terus jujur ​​terhadap diri sendiri. 2NE1 akan perlu untuk tetap berbeda dan unik untuk bertahan di dalam pasar yang kompetitif.

Dilihat dari penampilan serbaguna mereka di konser mereka di Los Angeles Namun, 2NE1 tampaknya tidak memiliki masalah yang asli dan unik. CL, Minzy, Bom dan Dara dari 2NE1 saat ini berada di “atas K-Pop” dan menunjukkan sekali tidak ada tanda-tanda kekalahan.

 

 

Indo trans: 2NE1land

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